Peterson Partners · Private Equity

The right partner
changes everything.

We invest in people — and help them build enduring businesses.

350+Companies Backed
$2.8B+Under Management
5–10yrPartnership Horizon
30+Years Backing Founders
The Problem

Most capital isn't built for founders.

The result: Good businesses stall. Great founders burn out.
Who We Back

We back the builders.

Founders who take ownership, lead from the front, and want a partner to help them grow — not take control.

We're the right fit if you are…
  • A builder, not a seller
  • Looking for a partner, not just capital
  • Ready to scale without losing what makes you great
How We Help

More than capital. A system for growth.

We act like operators, not observers — rolling up our sleeves for 5–10 years of real partnership.

What we bring
  • Strategic growth planning
  • Talent & leadership development
  • Systems, data & KPI infrastructure
  • M&A + capital markets expertise
Our Foundation

Built by an entrepreneur, for entrepreneurs.

Joel Peterson founded this firm on a simple premise: people make all the difference. From leading Trammell Crow Company to teaching at Stanford, Joel has empowered entrepreneurs for over three decades — partnering with 350+ founders and serving on more than three dozen boards, including JetBlue, Asurion, and Packsize.

If you're a builder, let's talk.

No pitch deck required. Just an honest conversation about where you are and where you want to go.

Or reach us at builders@petersonpartners.com