Joel Peterson


Joel is the Founding Partner and Chairman of Peterson Partners. Joel has a long history of successful growth capital investments in a variety of industries. He currently teaches Entrepreneurial Management at Stanford’s Graduate School of Business, is the Chairman of the Board of Overseers at the Hoover Institution at Stanford as well as the Chairman of the Board at JetBlue Airways, and serves as a Director of Franklin Covey. He served formerly as Managing Partner of Trammell Crow Company. He holds an MBA from Harvard Business School.  Joel is the author of The 10 Laws of Trust: Building the Bonds that make a Business Great.

Board Directorships

  • Franklin Covey
  • JetBlue
  • Packsize

The 10 Laws of Trust: Building the Bonds that Make a Business Great

In this smartly organized, evidence-based book, Joel Peterson decries the mediocrity created by self-centered leadership, profit-above-people mentalities, and cloak-and-dagger cultures. The JetBlue chairman and Stanford professor reawakens our instincts for using trust to catalyze people and companies to their highest potential—working together toward goals, innovating, and sharing knowledge. Click here to read an excerpt

The 10 Laws of Trust is available from the following online retailers, or wherever books are sold: Amazon, Barnes & Noble, Books-A-Million, iBooks, & IndieBound