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Don’t forget to ask: What if this works? by Ben Capell

I have learned to not just ask the question, what do we have to believe for this to work? I also ask, and encourage my team to ask, what if this works? The interplay between these two questions is what has become so important, as we have learned to take more risk on “what we have to believe” if we see a compelling opportunity when we ask ourselves “what if this works.”

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