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Calling all go-getters and visionaries.

We understand the challenges and pressures startup entrepreneurs face. We offer capital, support, and a decade of experience to help navigate those challenges and chart the course to rapid growth and scale. Our pre-seed and seed investments typically range between $250k-$2.5M, while also reserving appropriate follow-on capital to support growth along the way.

Building a business is hard – we get it.

Over the last two decades, we’ve helped exceptional entrepreneurs build over 300 businesses. We go all-in on Change Makers with more than just capital. We roll up our sleeves alongside you to solve problems, delight customers, and inspire growth. Join us and make change happen.




Our calling is to help business builders succeed.

We think there is nothing more exciting than helping incredible people build enduring enterprises. We participate for a chapter of growth, usually 5-10 years, during which we work hard as a trusted coach and advisor in building brands, systems, and human capital.

People make all the difference, and who we back is our primary investment question. The best part of our work is the lasting relationships we build with incredible entrepreneurs. They inspire us to be better people ourselves, the type you partner with for the long haul.

At our core, we believe in paying it forward. There is no such thing as a one-off transaction. We put our companies and their management teams first, so we can achieve more together in the long run. We work hard to earn long term relationships of trust, with many of our entrepreneurs becoming investors and advisers themselves.

Types of Investments

  • Pre-seed
  • Seed

Industry & Company Focus

  • FinTech
  • SaaS
  • Digital Commerce
  • Healthcare
  • Consumer Tech

Average investment: $250K - $2.5M

Other ways we invest

It’s rare when you end up with investors who feel both like family and friends because the best family members and the best friends will tell you like it is. And they'll be honest with you. But they also provide some element of unconditional love.

Andy Dunn – Founder of Bonobos, a former Peterson portfolio company

Peterson Partners

*DISCLAIMER: The portfolio companies identified and described herein do not represent all of the portfolio companies purchased, sold or recommended for funds advised by Peterson Partners. The reader should not assume that an investment in the portfolio companies identified was or will be profitable.