LISTEN NOW: Running Stuff, a Peterson Partners podcast

Private Equity

When it comes to investing, we get behind people, rather than applying a one-size-fits-all approach.

We back strong leaders and creative thinkers with tailored investment options to support our entrepreneurs for the long haul. Our flexible, growth-oriented approach means we do what’s right for the business and the people, setting everyone up for success.

Building a business is hard – we get it.

Over the last two decades, we’ve helped exceptional entrepreneurs build over 300 businesses. We go all-in on Change Makers with more than just capital. We roll up our sleeves alongside you to solve problems, delight customers, and inspire growth. Join us and make change happen.




Our calling is to help business builders succeed.

We think there is nothing more exciting than helping incredible people build enduring enterprises. We participate for a chapter of growth, usually 5-10 years, during which we work hard as a trusted coach and advisor in building brands, systems, and human capital.

People make all the difference, and who we back is our primary investment question. The best part of our work is the lasting relationships we build with incredible entrepreneurs. They inspire us to be better people ourselves, the type you partner with for the long haul.

At our core, we believe in paying it forward. There is no such thing as a one-off transaction. We put our companies and their management teams first, so we can achieve more together in the long run. We work hard to earn long term relationships of trust, with many of our entrepreneurs becoming investors and advisers themselves.

Types of Investments


Industry and Company Focus

  • Business Services
  • Software & Internet
  • Retail & Consumer
  • Healthcare
  • Transportation and Industrial

Company Size:

Revenue: $5-$100M
EBITDA: $2-$20M

Average Investment: $5-$25M

Structure: minority or majority

Fund 9: $225M

Other ways we invest

Peterson Partners understood the vision of what I wanted to accomplish in revolutionizing the airline industry. They were with me each step of the way in building that business.

David Neeleman – Founder of Azul, a former Peterson portfolio company

Peterson Partners

*DISCLAIMER: The portfolio companies identified and described herein do not represent all of the portfolio companies purchased, sold or recommended for funds advised by Peterson Partners. The reader should not assume that an investment in the portfolio companies identified was or will be profitable.